FULLY BOOKED
Focusing on - How to drive Innovation!
Join us for an evening with like-minded in order to explore the trends and techniques that are most likely to affect marketing in 2018. Share your ideas and get inspired. One thing is guaranteed - you will definitely get closer to technology.
Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?
We have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.
As requested by members and following upon the topic of driving innovation globally.
Innovation story – how a hotel chain disrupted the industry by focusing on the user to drive innovation throughout the entire company. Gül Heper, Co-founder of CMO goes TECH, Brand and digital strategist will reveal the story of the successful HTL hotels.
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